Fighting Underage Drinking

Fighting Underage Drinking

In 2012, Pam Reid, the new executive director of the non-profit organization AVPRIDE, was desperately seeking a website makeover. The organization wanted the site to be vibrant, media-rich, and socially relevant. Furthermore, the site would need to be able to collect data and share information among its members. It also needed to satisfy the content requirements designated by their sponsors and funders. Because of the magnitude of the project, we decided to create the website in stages.

We used the WordPress platform because of its stability, easy management and expandability options. A responsive layout was decided upon so the site would perform optimally on mobile devices. AVPRIDE already had a logo, so we created all of the other composite artwork on the site. We also provided assistance for print media, and generated Adobe pdf files for cross-platform adaptability. avpride-ipad The multi-faceted organization hosts and participates in many community events. We developed an extensive media library that serves as an archive for both images and video. Online data collection has become an integral feature on the website. Not only have the digitized forms created an efficient archival system, they have also saved the organization precious time and money.


Because of the focus on youth, social media was a very important component of the project. We integrated Facebook, Twitter and YouTube into the site, and installed social share modules on all of the media pages.

Our work with AVPRIDE is ongoing. Future stages of site development will include a membership area where coordinators, parents and students can engage with each other and readily share information that benefits the organization as a whole.