In 2010, one of our clients introduced us to Broadway veteran Helena-Joyce Wright of Amen Corner fame. Her dream was to ignite a revival of the acclaimed musical. Her exuberance and strong sense of commitment were infectious. 360 Digital Media agreed to go onboard, providing the website, marketing, and social media consultancy for Ms. Wright and Works in Progress Productions (WIPP).
We started with the website. Ms. Wright had a clearly defined concept of the colors, fonts, layout and content. We worked very closely with her and other team members to produce a site that would meet the core objectives while being flexible enough to accommodate business growth.
We also designed the business cards which capture her signature color ‘burnished bronze’. A specialty printer was used to create achieve a tone on tone embossed treatment on ultra-heavy card stock.